After taking on 'American Idol' over the winter, 'The Voice' will now take on 'X Factor.'
By Gil Kaufman
"The Voice" coaches Cee Lo Green, Christina Aguilera, Adam Levine and Blake Shelton
Photo: NBC
Fans of NBC reality singing competition "The Voice" will get a double-dose of spinning chairs and clashing mentors this year, as the show is being moved to the fall for its upcoming third season.
The just-wrapped singing competition whose panel is anchored by country star Blake Shelton, Cee Lo Green and jousting judges Christina Aguilera and Adam Levine, will move to the fall, where it will vie for eyeballs with another singing reality show, Simon Cowell's "X Factor." According to Billboard magazine, "The Voice" will benefit from Sunday night NFL promotions in its new slot, where it will run on Mondays from 8-10 p.m. and Tuesdays from 8-9 p.m. The "X Factor" will air on Wednesday from 8-10 p.m. and Thursday 8-9 p.m. Neither show has announced a firm return date.
Unnamed sources close to "The Voice" told the magazine that there are a number of revisions in store for the program that could make it look much different from the first two seasons. Among them could be more air time for the top finalists instead of a renewed focus in season two on the blind audition rounds.
As "The Voice" has grown into a consistent ratings generator for NBC, executives believe it will become a go-to place for labels looking to push their big fall and holiday releases in the fourth quarter during the show's live November and December shows.
It's unknown how the double-dip this year will impact the careers of its stars, as Aguilera is working on new music, Levine and his band, Maroon 5, are preparing to release the new disc Overexposed on June 26 and Green has said he's working on his next solo album and prepping a return from his hip-hop crew, Goodie Mob.
The only hiccup from the "Voice" move is that Cowell may steal their thunder on Monday (May 14) when he is expected to announce that Britney Spears and Demi Lovato will join the judging panel of "Factor" for season two.
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