Posted on 29-05-2012 by
It?s no joke at all that banner advertising is powerful; you can send massive targeted traffic to your site and do what you want with it. It doesn?t matter at all that lots of people have forgotten about banner advertising because of Google and Bing, that?s fine for all the banner advertisers out there. Why do you think huge corporations and media outlets spend millions on banner advertising each month? Never think banner ads are going away, and they shouldn?t because they still work! Lots of people make costly mistakes with banner ads, and while some may not be avoidable many others can be avoided.
And that would mean a loss of money and an investment gone wrong. So here we go ? how to side-step typical newbie banner advertising mistakes.
Ok, you?re going for banner advertising ? yay ? but, when you create campaigns you have to also think of your campaign and include your landing page when you make banners. All prospects are selfish, even you and me, when we?re on the hunt for something; what that means is they?re not concerned about the images on your banner ? they want to know how they will benefit from your offer. It?s just that you need to deliver the goods that you mentioned on your banner. Get that promise wrong and you?re making a huge mistake that will represent a waste of money unless you learn your lesson. It?s a pretty stupid simple concept, but people make this mistake ? and now you know how to avoid it.
On the other hand, we do suggest that you avoid making your banners too ?busy? with too much in them. Your message needs to be very clear and easy to understand. If you?re branding your company, we recommend testing with and without your logo because people can see your logo on your site ? but test.
You know banner ads don?t allow for much space, so you really have to choose wisely how you use that space. You must hit their hot buttons right away, so be short and concise with your copy. Did you see the possibilities for what can be done in your web business? One thing is certain, though, and that is perhaps 99% of any kind of online venture can stand to have more promotional methods put to work. Perhaps the worst thing any business owner can do is start taking success for granted and becoming ungrateful for it. So do not allow that to happen to you, and we talk about expanding marketing efforts all the time for that reason. You can learn how to use AppEmpire in your business and become profitable, of course, but forget autopilot internet riches and keep working hard as well as smarter. If you want to build a long-term business on the web, then you have to be the business person and maintain your dedication while you continue to prosper.
Last but not the least; as an advertiser you should be aware of the basic metrics such as the size of your ads. If you don?t have knowledge about this, then you?ll be in for some hassle. It?s because when you run your banner ads, publishers will want to know clear cut specifications from you in relation to your banner?s size, which would be the length, the size and the weight. Since you?ll be dealing with people all around the world, just stick to a standard called, IAB, and you shouldn?t have any problems. Like we said, banner advertising isn?t hard to do, and there?s much information available that you can read. Once you know the ins and outs of banner advertising you?ll be able to tap into the massive power of this promotional medium and get as much targeted traffic as you want. It is important to avoid getting impatient with the process because it dos take just a little of time.
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