Interactive Outdoor Ad Startup smartDIGITAL Raises $2.7M

smartDIGITAL, a startup that makes interactive ad displays, has raised $2.7 million in a Series A round of funding. smartDIGITAL displays are already available in Chicago and Miami, says co-founder and CEO George Burciaga, with plans to roll them out to 10 markets over the next 36 months. They're essentially large kiosks with multi-touch screens that allow consumers to interact with an ad rather than simply staring at it as they walk or drive by. The goal, Burciaga says, is to "inspire them to do something" ? whether it's sharing a photo, purchasing a Groupon deal (yes, Groupon is a partner), or emailing something to their phone. That means the consumer is more engaged, and it also means the advertiser has a better idea about whether their ads are actually working.

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