Google?s New ?Our Mobile Planet? Free Tool Offers A Deep Dive On Smartphone Analysis And Data

Google is rolling out a new data and analysis tool, called Our Mobile Planet, which gives anyone access to data and research on smartphone usage. The site features an interactive tool that anyone can use to create custom charts from data from the Google's ?Global Mobile Research: The Smartphone User & The Mobile Marketer? report conducted earlier this year (you can read more about the data here). OurMobilePlanet provides deep dives into consumer search, video, social and email behavior, as well as mobile research and purchase intentions. You can choose from the type of smartphone data you want view, including penetration of consumer adoption of smartphones, behavior (why and how consumers are using these devices), activities (what consumers are doing on smartphones), commerce (purchasing behavior on smartphones) and advertising (consumer engagement with mobile advertising).

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